Cho Cho San

Cho Cho San

Cho Cho San

Cho Cho San

Tokyo Izakaya Reimagined: A brand refresh to align with the interior design, food experience and brand story of restaurant Cho Cho San.

 We explored the tragic story of Cho Cho San in Puccini's Madame Butterfly depicting the Butterfly motif upside down.

We explored the tragic story of Cho Cho San in Puccini's Madame Butterfly depicting the Butterfly motif upside down.

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 We aligned and refined the typography in the logo with the circle pattern in interior design and explored the Japanese concept of Wabi Sabi - a world view or aesthetic centred on the acceptance of transience and imperfection.

We aligned and refined the typography in the logo with the circle pattern in interior design and explored the Japanese concept of Wabi Sabi - a world view or aesthetic centred on the acceptance of transience and imperfection.

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