Axo

Building the world’s most frictionless and fair crypto market.
Axo, formerly known as Maladex, is a decentralised trading platform on a mission to become the most efficient, sound, and ubiquitous financial protocol on the planet. Working directly with the founding partners – we helped to articulate and visualise their paradigm shifting vision, strategically positioning them around the idea of being fluid, frictionless, and transparent. The brand identity brought this to life through a concept of an adaptive living texture, representing the ever-changing axo markets and traders.  

Studio: Moving Brands Creative Team: Hector Pottie, Joel Smith, Glen Yeoh, Guy Wolstenholme